Privacy Policy

At Smooth Swing Golf, we take your privacy seriously. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our store or make a purchase. By using our website, you agree to the practices described in this policy.

1. Information We Collect

When you visit our store or place an order, we may collect the following types of information:

• Your name, email address, and shipping/billing address
• Phone number (if provided at checkout)
• Payment information — processed securely by Shopify Payments; we do not store full card details on our servers
• Order history and transaction records
• Browsing data including pages visited, time spent on site, referring URLs, and device/browser information collected via cookies and analytics tools
• Any messages or correspondence you send to our support team

2. How We Use Your Information

We use the information we collect for the following purposes:

• To process and fulfil your orders, including sending order confirmations, shipping notifications, and delivery updates
• To respond to your questions, support requests, or returns
• To send marketing emails, promotions, or product updates — only with your explicit consent, and you may unsubscribe at any time
• To analyse how our site is used so we can improve the shopping experience
• To comply with legal obligations, including tax reporting and fraud prevention

3. Cookies

Our website uses cookies — small text files stored on your device — to enhance your experience and gather analytics data. The types of cookies we use include:

• Analytics cookies: These help us understand which pages are most popular, how long visitors stay, and where they come from. We use Google Analytics for this purpose.
• Preference cookies: These remember choices you've made on our site, such as your cart contents or preferred currency.
• Marketing cookies: Used by third-party platforms (such as Meta/Instagram) to deliver relevant advertisements.

You can opt out of non-essential cookies at any time through your browser settings or by using a cookie management tool. Note that disabling cookies may affect certain features of our store.

4. Third-Party Services

We work with trusted third-party services to operate our store effectively. These partners may have access to certain personal data as required to perform their services:

• Shopify: Our e-commerce platform handles checkout, payment processing, and order management. See Shopify's privacy policy at shopify.com/legal/privacy.
• Google Analytics: Used to analyse website traffic and user behaviour. Data is anonymised where possible.
• Klaviyo: Our email marketing platform, used to send order updates and promotional communications.
• Instagram / Meta: We may run advertising on Instagram and use pixel tracking for campaign measurement.

We do not sell your personal data to any third parties.

5. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy:

• Order data: Retained for a minimum of 7 years to comply with financial and tax reporting requirements.
• Marketing data: Retained until you unsubscribe from our mailing list or request deletion.
• Analytics data: Aggregated and anonymised data may be retained indefinitely; identifiable session data is retained per our analytics provider's default retention windows.

6. Your Rights

Depending on your location, you may have rights regarding your personal data, including:

• Right of access: Request a copy of the personal data we hold about you.
• Right to deletion: Request that we delete your personal data, subject to any legal obligations we must fulfil.
• Right to portability: Receive your data in a structured, machine-readable format.
• Right to object: Opt out of marketing communications at any time via the unsubscribe link in any email we send.

To exercise any of these rights, please contact us at smoothswinggolfshop@gmail.com. We will respond to your request within 30 days.

7. Contact

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please reach out to us:

Smooth Swing Golf
Email: smoothswinggolfshop@gmail.com
Location: Erie, CO

We're committed to resolving any privacy concerns promptly and transparently.